Your agency shows you clicks.

Every ad, landing page, and piece of copy produced by Hello AI is reviewed against the AHPRA Guidelines for Advertising a Regulated Health Service before it goes live. This is a non-negotiable part of our production process, not an optional review step.

Compliance covers all advertising materials:

• Google Ads — headlines, descriptions, and sitelinks
• Meta Ads — creative, imagery, and carousel copy
• Landing pages — all on-page content and forms
• AI call scripts — every word the AI says to patients
• SMS follow-up messages — booking confirmations and reminders

This means no clinical claims, no guaranteed outcomes, no before-and-after imagery that implies guaranteed results, no prohibited testimonials, and no language that could mislead patients about the nature of a dental service.

Our team stays current with AHPRA guideline updates so you do not have to monitor regulatory changes yourself. This is particularly important for cosmetic dentistry advertising — teeth whitening, veneers, Invisalign — where the line between compliant and non-compliant language is narrow. We have built compliance into our workflow rather than treating it as a final check, which means your campaigns launch faster and with confidence.

Yes — your ad spend is paid directly to Google or Meta from your own advertising account, giving you complete ownership and transparency over every dollar spent. Hello AI never takes a percentage of your ad spend and never marks up media costs.

This ownership model protects you in several important ways:

• Full budget control — you set the budget, change it at any time, and see exactly where your money goes
• Your accounts, your data — if you ever leave Hello AI, your advertising accounts, campaign history, and all associated data remain yours
• No lock-in — you are never trapped in a structure where an agency owns your ad account

Our role is to manage your campaigns and optimise them for booked patients rather than vanity metrics like clicks or impressions. We recommend a minimum monthly ad spend based on your location, competition level, and growth goals, but the final budget decision is always yours.

During onboarding, we walk through your budget allocation with full transparency — how much goes to Google Search, how much to Meta, and what return you can reasonably expect. See our pricing page for details.

Yes — your Hello AI dashboard shows cost per booked patient broken down by keyword, giving you visibility that goes far beyond what Google Ads or any standard agency report can provide.

The dashboard traces every keyword through the full conversion path:

• Ad click — the patient clicks your Google Ad
• Form submission — they fill in a contact or booking form
• AI Caller conversation — the lead is contacted within 60 seconds
• Booked appointment — confirmed in your PMS with the keyword attributed

This reveals insights that are impossible to get from standard reporting. A keyword like 'dentist near me' might generate hundreds of clicks but produce fewer booked patients than a more specific term like 'dental implants consultation Sydney' that gets fewer clicks but attracts higher-intent patients. Without keyword-level patient attribution, you would never know this.

This data directly informs budget allocation — you can shift spend away from keywords that generate leads but not patients, and invest more in the ones that actually fill your appointment book.

A regular dental marketing agency generates leads and sends you a report showing clicks, impressions, and cost per lead — but they cannot tell you how many of those leads actually became patients in your chair. Hello AI is fundamentally different because we own the entire chain from ad click to booked patient.

One vendor handles everything:

• Campaign management — Google Ads, Meta Ads, and local SEO, run by our team
• Lead follow-up — AI Caller contacts every lead within 60 seconds
• Appointment booking — booked directly into your PMS during the AI conversation
• Attribution reporting — your dashboard traces every booked patient back to the exact campaign, keyword, and channel

This means you get true cost per booked patient — not cost per click, not cost per lead, but the actual cost of getting a patient into your practice. There is no gap between your marketing agency, your phone answering service, and your analytics platform — because they are all the same system.

Full accountability, complete transparency, and every dollar traceable from ad spend to patient revenue. That is a structure most agencies are not built to offer.

Google Ads campaigns typically generate leads within the first week of launching, as you are targeting patients actively searching for dental services in your area. The exact timeline depends on the channel:

• Week 1: Google Ads begin producing leads from patients actively searching for dental services
• Weeks 4-6: Campaign optimisation shifts from cost per lead to cost per patient as enough conversion data accumulates to identify which keywords and audiences produce booked patients
• Month 2: Clear, data-backed picture of what each campaign is producing and your true cost per patient
• Weeks 8-12: Local SEO improvements show measurable changes in Google Business Profile visibility

Meta Ads campaigns for cosmetic treatments like Invisalign or teeth whitening may take slightly longer to ramp up because they target patients who are interested but not actively searching.

Throughout this entire period, we share data in real time through your dashboard — not in a monthly PDF. You can see leads, AI Caller conversations, and booked appointments as they happen. We also schedule regular check-ins during the first 90 days to review performance and make adjustments.

Many dental practices come to Hello AI after working with an agency that reports clicks and leads but cannot show them actual patients. If your current agency cannot tell you your cost per booked patient by campaign and keyword, you are making budget decisions without the full picture.

Ask your current agency one question: for every dollar I spent last month, how many patients ended up in my chair, and which campaigns produced them? If the answer involves estimates, assumptions, or vague language about lead quality, you have a reporting gap that no amount of campaign optimisation can fix.

Hello AI offers a fundamentally different model:

• Gradual transition — Hello AI can work alongside an existing agency if you prefer
• Unified system — campaigns, AI-powered lead follow-up, PMS booking, and attribution all connected in one platform
• True accountability — every dollar traceable from ad spend to booked patient

Most practices find that once they see true cost per patient data, they want their campaigns managed within the same system that tracks the results. You can see the difference clearly during a demo.

Hello AI runs dental marketing campaigns across Google Ads, Meta Ads (Facebook and Instagram), and local SEO — the three channels that consistently produce the highest volume of new patients for Australian dental practices.

• Google Ads — search campaigns targeting patients actively looking for dental services in your area. Ads appear at the top of results for terms like 'dentist near me', 'emergency dentist', or specific treatments like 'dental implants' and 'Invisalign'
• Meta Ads — Facebook and Instagram campaigns with visual creative promoting cosmetic treatments, new patient offers, and practice awareness. Particularly effective for elective treatments where patients are interested but not yet searching
• Local SEO — Google Business Profile optimisation, local citations, review strategy, and on-page SEO to improve your visibility in organic search results and Google Maps

Every campaign across all channels is connected to your Hello AI dashboard through AI Caller, so you see true cost per booked patient by channel — not just cost per click. This lets you allocate budget to the channels that are actually producing patients.

Yes — Hello AI handles all creative production as part of our managed marketing service. Our team produces everything in-house:

• Google Ads copy — every headline, description, and sitelink written specifically for your practice, services, and local area
• Meta Ads creative — images, carousel copy, and video scripts tailored to your target audience
• Dedicated landing pages — AHPRA-compliant pages designed around the specific treatment being advertised, with content tailored to your practice's approach, location, and patient demographic
• AI call scripts — conversation flows customised to your services and booking process

These are not generic templates with your logo swapped in. Each landing page is purpose-built to convert visitors into leads.

When a patient takes action on a landing page — submitting a form, clicking to call, or requesting a callback — AI Caller contacts them within 60 seconds while they are still engaged. All creative materials are reviewed for AHPRA compliance before going live, and you approve everything before it is published.

If you cancel Hello AI, your Google Ads and Meta Ads accounts remain entirely yours because they are set up under your ownership from day one. There is no lock-in contract, no proprietary ad account structure, and no data hostage situation.

Here is what you keep and what changes:

• Ad accounts — all campaign data, historical performance, conversion tracking, and audience lists stay in your accounts. You can continue running campaigns yourself, hand them to another agency, or pause them
• Landing pages — pages built during your engagement will need to be transitioned to your own hosting, and we provide a reasonable handover period
• AI services — AI Caller and the AI dental receptionist will no longer process calls after your cancellation date, so your team will need to handle calls manually or through an alternative provider
• Dashboard data — exported and provided in a standard format so you retain your historical cost per patient data for future reference

We believe that if our service is delivering value, you will stay because the results justify it — not because switching is difficult. That philosophy is why we structure everything around your ownership from the start.