You spent $4,000 last month on ads.

The Hello AI dashboard connects to Google Ads, Meta Ads, your practice management system, and all AI call data in a single unified view. This means you see the complete patient journey — from ad click to booked appointment — without switching between platforms.

• Google Ads — campaign spend, keyword performance, click-through rates, and conversion events
• Meta Ads — Facebook and Instagram campaign performance with the same level of detail
• PMS integration — real-time appointment data from Dental4Windows, CorePractice, or Praktika so the dashboard calculates true cost per booked patient, not just cost per lead
• AI call data — every conversation transcript, call duration, outcome, and whether an appointment was booked

For practices running marketing campaigns, this closed-loop connection between ad platforms and your PMS is what makes the dashboard fundamentally different from any reporting tool your agency provides.

The fundamental difference is that your agency reports cost per click or cost per lead, while Hello AI reports cost per booked patient — traced from the ad click all the way to a confirmed appointment in your practice management system.

Most dental marketing agencies lose visibility the moment a lead submits a form. They can tell you how many people clicked your ad and how many filled in a contact form, but they cannot tell you how many of those leads actually became patients sitting in your chair.

The Hello AI dashboard closes that gap by connecting your ad platforms directly to your PMS through AI Caller:

• Lead submits a form — AI Caller contacts them within 60 seconds
• AI qualifies the enquiry — and books directly into your calendar
• Dashboard traces the appointment — back to the exact campaign, ad group, and keyword that generated it

The result is true cost per patient — the metric that actually determines whether your marketing spend is profitable. This is not a criticism of agencies — it is a data infrastructure problem that most agencies are not set up to solve.

Yes — the Hello AI dashboard is built for multi-location dental groups and provides a single login with a consolidated view across every practice in your network.

Cross-location features include:

• Side-by-side comparison — cost per patient, lead volume, AI call conversion rates, and campaign performance across all locations
• Per-location PMS integration — each practice maintains its own connection, so appointment data is always accurate to the specific location
• Location-level cost tracking — see exactly how much it costs to acquire a patient at your Sydney CBD practice versus your Parramatta practice
• Role-based access — individual practice managers see only their own location's data while group-level stakeholders see the full picture

For group practice owners and operations managers, this eliminates the need to log into multiple platforms or request separate reports from each location. One dashboard, one source of truth. If you are evaluating Hello AI for a multi-location group, we recommend booking a demo to see the cross-location comparison features in action.

The Hello AI dashboard updates in real time — ad spend, leads, AI call outcomes, and booked appointments appear as they happen, not in delayed batches or monthly summaries.

• Google Ad clicked — the event appears in your dashboard immediately
• AI Caller books an appointment — you see the result within seconds
• PMS appointment confirmed — the cost per patient calculation adjusts automatically

This real-time visibility is particularly valuable during campaign launches or budget changes, because you can see the impact of adjustments within hours rather than waiting weeks for a report. Your practice manager can check the dashboard at any point during the day to see how many leads have come in, how many were converted, and what the current cost per patient looks like.

There are no monthly PDFs to wait for, no spreadsheets to reconcile, and no lag between what is happening in your practice and what the data shows. Historical data is retained indefinitely, so you can compare performance week over week, month over month, or year over year.

Closed-loop attribution is a marketing measurement method that tracks the complete patient journey from the first ad click through to a confirmed appointment in your practice management system. In most dental marketing setups, tracking stops at the lead stage — creating an open loop where marketing spend cannot be accurately tied to revenue.

Hello AI closes that loop by connecting your ad platforms to your PMS through AI Caller:

• Ad platforms — Google Ads and Meta Ads feed click, spend, and campaign data into the dashboard
• AI Caller — contacts each lead, qualifies the enquiry, and books directly into your calendar
• PMS integration — Dental4Windows, CorePractice, or Praktika confirms the booked appointment
• Attribution — the dashboard traces every appointment back to the original ad, campaign, keyword, and channel

The result is your true cost per booked patient — not an estimate, not a projection, but the actual cost of acquiring each patient broken down by every marketing variable. For dental practices spending thousands per month on advertising, this is the difference between guessing and knowing whether your marketing is profitable.

Yes — keyword-level attribution down to booked patients is one of the most powerful features of the Hello AI dashboard. For every Google Ads keyword you are bidding on, the dashboard shows the full conversion funnel:

• Clicks and cost per click — standard ad platform data
• Leads generated — how many of those clicks became form submissions or calls
• AI conversations — how many leads were contacted by AI Caller
• Booked appointments — how many conversations resulted in confirmed bookings
• True cost per booked patient — the metric that matters, calculated per keyword

This level of detail reveals insights that are impossible to get from Google Ads alone. You might discover that 'emergency dentist near me' generates expensive clicks but books patients at a lower cost per patient than 'dental check-up' because emergency patients convert at a higher rate. Or you might find that a keyword consuming 30 per cent of your budget has never produced a single booked patient.

Your AI dental receptionist and AI Caller data feeds directly into these keyword-level reports, so every patient interaction is accounted for in the attribution chain.

Cost per patient is the total marketing spend required to acquire one patient who actually books and attends an appointment at your practice, and it is the only metric that directly connects your advertising investment to revenue. Cost per lead, by contrast, only measures how much you spent to get someone to fill in a form — it tells you nothing about whether that person became a patient.

The distinction matters enormously because lead-to-patient conversion rates vary wildly. Consider two campaigns:

• Campaign A: Leads at $30 each, but only 1 in 10 books — true cost per patient is $300
• Campaign B: Leads at $80 each, but 1 in 3 books — true cost per patient is $240

Without tracking cost per patient, you would allocate more budget to Campaign A and less to Campaign B — making the wrong decision based on incomplete data.

The Hello AI dashboard calculates cost per patient automatically by connecting your ad spend to booked appointments in your PMS through AI Caller, giving you the metric that actually drives profitability. See how this works with the ROI calculator.

Yes — the Hello AI dashboard supports role-based access so you can invite your practice manager, operations team, or business partners without giving everyone the same level of visibility. You control what each user can see and do.

• Practice manager — access to daily lead volumes, appointment bookings, and AI call transcripts for managing front desk workflow
• Business partner / operations director — financial overview including cost per patient, total ad spend, and return on investment by location
• Location-restricted access — for multi-location practices, a practice manager in Parramatta only sees Parramatta data while the group owner sees everything

Each user gets their own login, and all activity is logged for transparency. There is no limit to the number of users you can invite, and there is no additional charge for extra logins. Permission levels can be configured during onboarding or adjusted at any time.

This makes the dashboard a practical operational tool for your whole team, not just a reporting screen for the practice principal.

No technical skills are required — the Hello AI dashboard is designed for dental practice owners and managers, not data analysts or marketing specialists. Everything is presented in plain language with clear visualisations that answer the questions you actually care about: how much did I spend, how many patients did I get, and what did each one cost?

The dashboard is organised around the metrics that matter to a dental practice:

• Cost per patient by campaign — see which campaigns are producing patients efficiently
• Cost per patient by keyword — identify which search terms are filling chairs
• Lead volume — track incoming enquiries across all channels
• AI call outcomes — review conversation results and booking rates
• Appointment bookings — confirmed appointments by source, day, and treatment type

If you can read a bank statement, you can read the Hello AI dashboard. Your onboarding includes a guided walkthrough of every feature, and our team provides regular check-ins to review your data and identify opportunities to reduce your cost per patient.